Category Archives: Branding Design

Creating a logo with AI vs using an agency

With advances in artificial intelligence (AI), businesses now have the option to use AI-powered logo generators to create a logo quickly and inexpensively. However, some argue that working with a human agency is the better choice, allowing for greater customization and creativity. In this post, we will explore the pros and cons of using AI […]

What are the 5 rebranding tips from a successful small business?

The tips are to identify your target audience, determine your brand personality, update your visual elements, choose the right communication channels, and prepare a comprehensive launch plan. 1. How can I identify my target audience during a rebranding process? During the rebranding process, identifying your target audience is crucial for the success of your small […]

What is the difference between print and digital design?

Print design refers to any design that is intended for physical printing, such as business cards, brochures, and billboards. Digital design, on the other hand, refers to any design that is intended for digital display, such as websites, social media graphics, and email newsletters.  What are some important considerations when designing for print vs. digital? […]

What is the importance of logo design and branding?

Logo design and branding are important for several reasons. Firstly, a well-designed logo helps to establish a strong visual identity for a company or brand. It acts as a visual representation of the company’s values, mission, and overall brand personality. A memorable and visually appealing logo can also help to differentiate a brand from its […]

How is AI changing graphic design?

AI is changing graphic design by automating repetitive tasks such as resizing images, generating color palettes, and suggesting design layouts. It can also assist designers in creating more personalized and targeted designs by analyzing data and user behavior. AI improve the efficiency of graphic design workflows AI can improve the efficiency of graphic design workflows […]

Brand Guidelines Examples to Inspire Your Brand Guide

Brand guidelines, also known as brand style guides or brand books, are a set of rules and instructions that define how a brand should be presented visually and verbally. What to Include in Your Brand Guidelines Brand guidelines keep your brand consistent and help build trust and authority for your business. From visual aspects like […]